The world’s largest job site Indeed has launched a new brand campaign that tackles one of recruitment’s last taboos – unconscious bias.
The thought-provoking campaign urges employers to consider an issue that can hold back talented jobseekers and cause recruiters to miss strong candidates.
The striking series of billboard and TV ads features a range of people whose faces are obscured by their CV, driving home the message that employers should judge candidates first and foremost on the skills they have to offer.
Paul D’Arcy, Indeed’s SVP of Marketing, commented:
“At Indeed, we believe opportunities should be available to all based on their skills and abilities. Unfortunately, hiring can be an imperfect process, and bias and stereotypes can make great candidates feel invisible.”
“In our new campaign, we wanted to take on this issue directly. We know that the majority of recruiters and employers share our passion for discovering the best talent for every vacancy. We also wanted to share something that would resonate with jobseekers, and showcase the idea that everyone deserves to be evaluated based on their skills and experience.”
Founded in 2004, Indeed has more than 5,000 employees worldwide working to help people get jobs through job search, company reviews, salary data, tailored job alerts and a host of other hiring services. Indeed’s Search for Greatness campaign went live in the US in September and is being rolled out across the UK and Europe from October.
The TV ads can be found here: 20 sec – https://youtu.be/Nf7OSEU_cNs and 30 sec – https://youtu.be/ze7G00_HKPM. Out of home (OOH) CV billboards and adverts are playing in Waterloo Station during prime commuting hours.