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Google Tops Dice 2018 Ideal Employer Report


Google has been named the Ideal Employer among tech professionals in the 2018 Dice® UK Ideal Employer Report, published at a launch event last night. Whilst it’s little surprise that market leaders including Microsoft (2nd), Apple (3rd), Amazon (4th), Facebook and IBM (Tied for 5th) also placed highly, the report suggested that smaller tech brands can also attract the top talent through benefits including yoga, in-house cafeterias and more.

For many technology professionals, Google is the gold standard employer, with a perfect mix of competitive salary, perks, benefits and interesting work, something smaller companies can learn from. The survey of 464 tech professionals found that simple office upgrades including yoga, colourful furniture and other positive innovative cultural perks can help smaller companies attract the best talent, even if smaller in size. Good work/life balances, open communications and manageable working hours also ranked highly in staff needs.

Top-ranked Google and third-ranked Apple boast fancy cafeterias loaded with snacks, paid-for gym memberships, ‘nap pods’, paid paternity leave and more, but often an attractive office space, positive working environments and flexible working approaches are as key, and can be implemented across the board.

John Benson, Managing Director of Europe and Asia for DHI Group, Inc., parent company of Dice, said:

“It’s not surprising that Google, Apple, Amazon, and other big tech firms top this list. The interesting point is that no matter what the size of your firm, professionals under your roof value a combination of strong salaries, challenging and interesting work, and an equally robust culture.”

“Salary, benefits and perks are the easier parts of the equation to achieve, but creating the right culture begins with listening to current and future employees. Companies cannot throw money at professionals and say they’re happy; they must strive to be innovative, honest, and open in order to compel employee loyalty. This takes time, but done correctly can put any company on par with the tech giants from an employability perspective over time.”

In the report, UK tech professionals mentioned a total of 501 different company examples. The report was commissioned by leading tech career hub Dice, to showcase the most cherished traits to ensure employers appeal to candidates.

The Ideal Employer Report will become an annual study exploring which companies are most admired by technology professionals, analyzing the professional, demographic and psychographic nuances of power tech professionals.

In addition to the Dice Ideal Employer survey, DHI Group, Inc. conducts comparable surveys on other industries, including finance, oil and gas.

The Dice Ideal Employer report can be found here:


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During Nathan’s early career, he gained considerable experience from across many industries including Sales, Teaching and Retail, however more recently Nathan has delved into the world Digital Marketing and Publishing. Drawing on his past experiences, Nathan brings all aspects of his knowledge into Recruitment Buzz, possessing great research and social media skills.

Born and bred in Wales, Nathan is as Welsh as they come – living in the heart of the Valleys, Nathan proudly takes place as our resident Welsh speaker. However, Nathan’s knowledge of global understanding exceeds the Welsh borders, having lived in London, parts of the US and Ecuador.

Nathan is a self-proclaimed geek, having gained a degree in Natural Science via the Open University in Wales. In addition to his passion for science, he has a love for technology, nature, art and of course football!

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