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Googling is now a vital part of modern recruitment


Sixty-eight percent of employers admit to ‘Googling’ prospective candidates as part of a referencing check, according to a new survey conducted into attitudes to employment references by leading sales and marketing recruitment consultancy Sales Placement.

The survey was conducted among 70 leading employers of sales and marketing professionals across a number of industries including the FMCG sector (55%), professional services (28 per cent), manufacturing (three per cent), healthcare/pharma (three per cent), financial services (three per cent) and agri-food (three per cent).

According to the findings, 81 per cent of employers will review a candidate’s social media presence as part of the recruitment process, with 72 per cent of respondents checking LinkedIn, 35 per cent checking Facebook and 26 per cent reviewing a candidate’s Twitter account.

Seamus Farrelly, managing director of Sales Placement, elaborates, “The results show an evolution of referencing policies, with a growing emphasis on a candidate’s digital presence.