The rise of social media has afforded individuals with the opportunity to communicate with those close to them. However Adebayo Sanni, country manager of Oracle Nigeria, highlights its benefits for employers and those seeking to recruit new talent.
As the upsurge in social media use continues to promote the proliferation of online communities around the world, the expanding reach of these channels makes them increasingly attractive talent harvesting tools. We spend more time than ever on social networks, and forward-thinking businesses looking to capitalise on this trend have joined the online conversation to reach potential hires in a social and cost-effective way. By recognising social media’s value in spreading a brand image and targeting the best talent, businesses can consistently attract the most qualified, suitable, and enthusiastic candidates.
We tend to limit our social network connections to people we know. By the same token, we have a habit of ignoring and often getting irritated by unsolicited and irrelevant job postings that creep onto our computer screens. Social media platforms such as LinkedIn recognise this human component of online community-building and foster the creation of networks built on trust, in addition to professional association. Unfortunately, many businesses struggle to exploit social media’s recruitment potential, and often view digital communities as no more than large pools of faceless candidates to blanket with job postings and uninvited solicitations.