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Has the Digital Age Affected the Way Employers Recruit Employees?


Has the digital age affected the way employers recruit employees?

Of course it has!

New and digital media has undoubtedly impacted the functioning of businesses in today’s society. Ultimately, they now have much more freedom and can innovate in ways that were not even within the realms of possibility for many preceding years. Small businesses are now able to connect a far wider audience without the issue of the expense of distribution through other marketing means. More than 73% of small businesses now use social media which shows how successful it is in making these organisations recognised. This substantial change must affect the way in which these businesses recruit their employees. The choices and resources now available to businesses is phenomenal which means the way in which these businesses recruit will inevitably feel the the force of these changes. Their newly found freedom now means that they can seek who they want working in their company simply by clicking on a button.



Roy Ripper is one of the most charismatic and widely-followed trainers in the worldwide recruitment industry.

For more than 25 years his passion has been helping recruiters take their careers and businesses to another level by inspiring personal & business growth, success and achievement.

Roy’s core techniques for success as a recruiter and his strategies for creating business growth come from his own professional experience and his work with some of the leading names in the industry.

Roy began his career as a consultant specialising in selling client-paid recruitment advertising. Three years later he went on to set up a specialist executive search company with James Caan (CEO of UK private equity company Hamilton Bradshaw and ‘Dragon’ from the BBC’s popular Dragon’s Den series) working on a 100% retained basis. He then undertook a recruitment training apprenticeship with the legendary Tony Byrne and later worked alongside Ann Swain (now CEO of APSCo) at Learning Curve. Roy was then approached to set up the executive search division (100% retained basis) of Corporate Services Group, a £350million turnover plc. After successfully growing the business from 0 to 25 revenue producing consultants and a £2million profit within 2 years, he made the move to full time training and consultancy.

Roy Ripper has since helped more than 47,500 recruiters from more than 35 countries transform their careers and businesses through his books, podcasts, DVDs, online training products, live events and personal coaching. He’s been fortunate to work with some of the largest and most successful businesses in the worldwide recruitment industry, but holds a special affinity with small business owners. Roy is regularly invited to contribute to trade journals and speak around the world.


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