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How can content marketing help recruiters?

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Unfortunately I missed the #rechangout earlier this week with Jorgen Sundberg of LinkHumans chatting with Alan Whitford & Mark Stephens about content marketing. Louis from Colleague is quieter than normal on this one as he had to take my place as social media juggler and question aggregator.

One of the great things about a google+ hangout is that you can watch it afterwards though.

I thought it might be useful to collate together some supporting materials for anyone wondering how content marketing can help recruiters?

In the hangout Jorgen talked about a great campaign that L’Oreal did to create engagement with their 300,000 LinkedIn followers.  However, most recruiters don’t have that sort of warm audience.  Why not check out their article on B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – which has loads of useful stats and thoughts in it and an infograhpic created by Jorgen on the subject.

SOURCE: ukrecruiter.co.uk

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