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How effective is Facebook for recruitment?

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At ten years old, Facebook is the largest social media network around. According to social recruiter Work4, 84% of people who only use one social media platform use Facebook, with 63% of users on Facebook daily.

Late last year, Mashable reported on a year-on-year growth of 29% for Facebook ads, reaching 4.3 billion ‘social engagements’ in 2013.

Arguably the economy of Facebook, ‘likes’ are a measurement used by brands on Facebook to increase their standing. Facebook has also begun implementing tools to allow Facebook likes to serve as endorsements for brands: if you like a page, your image will appear next to a Facebook ad for a product.

While on the surface this may appear as a powerful marketing tool, the move has been controversial for Facebook. CIO reported last week on the move by privacy group Public Citizen to stop Facebook from using the images of minors next to these ads. In addition, many savvy users have opted out of allowing Facebook to use their image next to advertisements, reducing the function’s scope and effect.

Source: hcamag.com

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