The latest thinking, news and events from the world of Recruitment

How to Create Great Content for Recruitment Marketing


Content marketing is a great method for building brand awareness, promoting your business and even building an appealing employer brand that will attract talent to your organisation. So what makes outstanding content? What is the state of content marketing in the UK? And what should we be working on in 2016 and the future?

We spole to Joe Pulizzi, founder of the Content Marketing Institute and author of “Content Inc.” to get some of his best advice.

You can listen to the podcast on iTunes, SoundCloud or keep reading for a transcript of our conversation. Questions by me, answers by Joe.