Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing.
In fact, you may be tempted to believe that email marketing is passé. While it may be tempting to downplay or even eliminate email marketing, such a strategy is short sighted, to say the least.
From day one you should be building your email list.
A smart online strategy integrates email marketing with social media outreach.
The result can strengthen your company’s presence in both areas, in addition to generating greater online traffic and boosting sales.