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How to Make your Start-Up Agency Compete with More Established Agencies


Things quite literally have never been this good for recruiters. With employment at its highest levels since any one of us can recall, it is hardly surprising to learn that the number of consultants taking the leap to escape the confines of their existing agency to start up on their own.

This is great for the health and prosperity of the recruitment industry. The challenge, however, is that competition between recruitment firms is hotting up.

So if you are the proverbial new kid on the block, how can you get your agency seen and heard above the ever-increasing news? It’s actually easier that you may think…

Use social media

LinkedIn, Twitter and Facebook have all celebrated 10 years in business – they’re no fad and if used in the right way they can each do wonders to raise your profile online. The secret to social media success is to post often.



Never switches off. Dubbed as Mr Innovation by colleagues and industry, in 1987 David Thornhill first started out in the recruitment industry as a payroll clerk for a local firm in Gloucestershire, Staff UK. David went onto write the first ever software model of its kind for the temp recruitment market, integrating payroll, invoicing, sales ledger, funding and comprehensive management reporting; in essence creating a completely new funding supplier sector.

Prior to the Cash Simply venture he also worked as a board director for another recruitment company, where David used his extensive operational, accountancy and IT skills, to streamline processes and grow the business through increased cash flow and cost savings.

In April 2004, David aka “Mr Innovation” and Tom Atkinson joined forces to launch and begin trading under the brand name Cash Simply, which marked the start of a company based on a similar model to those they had previously developed to great success. They have progressed from a standing start to an annual turnover of more than £45 million, and have built an operational base that could double or treble that volume.

When he’s not dreaming up his next business venture, David enjoys running, attending music festivals and doing the occasional charity skydive. His next challenge is to complete a marathon.


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