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How to Use LinkedIn Sponsored InMail for Lead Generation


In March, LinkedIn announced that it was relaunching its Sponsored InMail product, which allows you to send targeted emails to its audience of over 300 million professionals. We sat down with our very own Lindsay Johnson, Demand Generation Team Lead, to talk about her recent experience testing the platform. Here are her thoughts on the new product and how digital marketers can get the most out of its lead capture functionality:

Prior to LinkedIn introducing its Sponsored InMail feature, what was your opinion of/familiarity with LinkedIn’s ad platform? What advertising offerings existed before the feature?
Linkedin has always had really great targeting options because they have so much data on a person’s professional life specifically. They have resources that you can’t get on other platforms, such as job title, areas of expertise, past employers, etc. Besides Sponsored InMail, LinkedIn has always given marketers the ability to sponsor updates (expanding the reach of posts to your company profile) and create sidebar ads that can target your audience profile.