The latest thinking, news and events from the world of Recruitment

HR Experts, The People Factor, Partner with AI-Powered Workforce, Catapult


Hospitality HR expert, The People Factor, has partnered with flexible workforce platform, Catapult, to accelerate the companies’ shared mission to help businesses succeed through smarter recruitment and training.

The partnership will allow The People Factor to connect its client base, which includes The Casual Dining Group, Wagamama, and Drake and Morgan, with an AI-powered, flexible workforce solution that cuts recruitment costs, reduces staff turnover and allows businesses to capture additional footfall during peaks.

Speaking about the partnership, The People Factor CEO, Karen Davies, said:

“Partnering with Catapult gives The People Factor a greater pool of talented people to work alongside; people who have created a unique approach to resourcing frontline staff, ensuring quality through the use of their AI selection assessment tool.”

The People Factor creates bespoke HR solutions for hospitality businesses. The team of HR specialists helps companies prepare for growth and enhance profitability by designing talent programmes, creating resourcing plans and dealing with acquisitions and restructures.

Specialising in hospitality and retail front of house roles, Catapult uses AI to match worker skills and experience with employers’ unique requirements.

Using the Catapult app, staff receive a stream of shifts with employers such as PAUL, Hilton, Planet Organic, and Shake Shack, giving them the flexibility to select only the shifts that suit their availability. In turn, the employer platform enables businesses to meet fluctuating staffing needs by putting a pool of vetted and trained candidates at their fingertips.

Catapult co-founder, Oli Johnson, said:

“Both The People Factor and Catapult are driven by a mission to help businesses succeed in a way that benefits the team’s wellbeing as well as the bottom line. This partnership not only gives us a better opportunity to provide employers and workers with greater flexibility, but it means The People Factor can now include an AI-powered solution to fixed recruitment costs in their frameworks.”