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Inbound Marketing for Recruiting: Making Candidates Care Enough To Click


It’s estimated there are approximately 28,000 companies competing in the HR Technology space, and some mornings, opening my inbox feels a little like I’m being bombarded by every single one of them simultaneously.

You know the feeling – those mornings when you seem to be taking a page from Pandora, unleashing all the evils of the world simply by opening up your inbox.

Every single one of these manifold messages want me to do something, and most of the time, this consists of doing a demo or setting up a time to speak to some sales guy (as if). The calls to action, mostly, are nothing but noise, and the din can be deafening. Recruiters, you know what I’m talking about.