The latest thinking, news and events from the world of Recruitment

[INFOGRAPHIC] Why Social Media is More Effective than Job Boards


Things to remember in this Infographic! * The majority of visitors continue to find job adverts on the corporate website, but social media follows closely behind, so this is an avenue which can’t be ignored.

* Social Media allows candidates to be more active and receive alerts on new vacancies. It seems natural therefore that 61% of social media visits and 95% of social media applications were in the first 7 days of a job being advertised.

* 58% of applications received by recruiters were from Social Media links.

* Although it is a minority of visitors to job boards that are using a mobile device, these visitors take 4 minutes longer to read the job ad than job board readers. So if candidates are making the effort to visit on a mobile device, they are more serious and it is important that these are not ignored and your advert is visible using these devices.

8 Track and review the traffic on your website to see what has worked. Good figures to look for are: Time and Cost to Fill the Advert; Applicantions:Hire Ratio; Candidate Acceptance Rate.

* The cost to advertise through Social Media is usually nothing! So it makes sense to use this route.