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Is your Brand Team good enough to achieve your 2014 goals?


As you move up, you start to realize that you can’t do everything, and you’re really only as good as your team. The thing I’ve always said is that better people create better work and that means better results. The question you should be asking is are they good enough? Maybe it’s time to invest in making your people better, so that you can be freed up for more leadership, higher level strategic thinking and focusing on driving the vision of the team, rather than caught in the weeds of re-writing copy on a coupon.

Here are 5 key questions to be asking:

Do your Brand Leaders think strategically?
Are your Brand Leaders going deep enough on their analysis?
Can your Brand Leaders write a plan and communicate it throughout the company?
Are your Brand Leaders a good judge advertising and communication?
Are your Brand Leaders good at staying focused?