Almost two decades after the launch of the first-ever online jobs board dedicated to the UK public and not for profit sectors, Jobsgopublic have launched their new brand ‘JGP’. They marked the occasion with the launch of their brand new site www.jgp.co.uk which captures exactly why this rebrand is more than a simple change in logo and font, it marks a significant shift in tone and confidence – as well as showcasing why they are so much more than ‘just a jobs board’.
“There is no doubting that the launch of our new brand marks the start of an exciting new chapter in the JGP story.” said David Marshall, Director at JGP. “I’m so proud of what we have achieved up until this point, but we definitely felt that it was right time to update our identity to truly capture who we are today and just what we can offer. My aim has always been to provide the best possible support to organisations that genuinely make a positive difference and we are now better placed than ever to do that. The new site is just the beginning and I can promise that the best is certainly still to come.”
Jobsgopublic.com launched in 1999, offering public and not for profit sector employers an online jobs board to advertise their vacancies to an audience looking for these opportunities. The 20 years that have passed since have seen JGP grow their offering to include a wide range of advertising, marketing and software solutions. They have also gained notoriety for working with employers on large-scale recruitment campaigns that have seen them recognised by awards bodies such as the PPMA.
The launch of their new brand comes as a recognition that what they do goes far beyond their previously eponymous jobs board, although Jobgopublic.com will remain a core product. David Marshall continued “It was incredibly important to us that we retained the identity and heritage that has played such a huge role in the last 20 years. This is why ‘JGP’ was the obvious and natural choice for our new brand. Many already refer to us as ‘JGP’ and those that don’t would likely recognise it as a logical progression. For us, our new branding and site capture who we are and what we aim to achieve. It’s about connectivity and partnerships with the ongoing relationships that we build with our clients to support and enable their ambitions.”
The newly launched JGP.co.uk has been designed to take visitors on a journey, showcasing case studies and the benefits enjoyed by those they have worked with. It is also the start of a brand new era for JGP as they look to continue to help organisations connect with new audiences, tell their stories and streamline recruitment processes.