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Lack of Leadership Buy-in Impacts Social Media Marketing Success

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Recruitment marketers are struggling to overcome three obstacles when it comes to delivering and establishing social media strategy in their organisations. That’s according to new research from BlueSky PR, the specialist PR and communications firm for the recruitment, HR and talent management sectors.

Commenting on the research, Dan Stobbs, social media executive at BlueSky PR says:

“There are now over three billion active social media users around the world, and with research showing that 73% of 18-34 years olds found their last job via social media, recruitment agencies must fully embrace it to ensure they remain competitive. However recruitment marketers are increasingly struggling to implement a robust social media programme within their business. Our research reveals that achieving buy in from decision makers, developing the foundations for a compelling strategy and securing employee advocacy are the top challenges marketers are facing. With this in mind, we have developed a step by step guide to ensure that recruitment marketing teams can develop a social media strategy that provides real ROI.”