UK adspend increased by 2.4% in the first quarter of 2013 to £4.14bn. This follows a strong performance in 2012, as adspend broke through the £17bn barrier, the most spent on advertising in the UK since 2007.
Latest UK advertising trends revealedUpdated forecasts now predict total adspend growth of 2.6% in 2013, followed by a rise of 4.9% in 2014.
The AA/Warc Expenditure Report claims to be the definitive measure of advertising activity in the UK. As the only impartial source of quarterly adspend figures and forecasts, with both a total market and individual media breakdowns, it is considered the most reliable picture of the industry by advertisers, agencies and media owners.
Tim Lefroy, Chief Executive of the Advertising Association said: “A pound spent on advertising returns six pounds to GDP. These figures don’t just reflect growing confidence, they represent an important investment in the recovery.”