With the news that Google for Jobs is soon to launch in the UK, the main question on the lips of all recruitment site webmasters is surely whether this will affect job site SEO or not. To attract advertisers to their websites, recruiters must ensure their postings show up in the search results. But who has the most to lose from the changes?
Why some job sites are eager to jump on the bandwagon
Google’s £2.1 billion fine from the European Union shows it can get too big for its boots, the search engine giant remains immensely powerful. By getting n board with Google’s plans, it’s safe to assume lesser-known job sites like careerbuilder.co.uk, glassdoor.co.uk and ziprecruiter.co.uk will see a massive increase in organic traffic – and this is likely to be almost immediate.
In a market ruled by Indeed, the webmasters of these sites hope that getting into Google’s good books will make them more competitive – and they’re probably right.
Which sites aren’t involved?
The glaring omission from the Google for Jobs service in the US is Indeed.com. This and its UK equivalent have spent millions on their SEO efforts – and up until now it’s paid off. Indeed now occupies a prominent position in all job searches.
On the face of it, Indeed does everything by the rules set out by Google’s Webmaster Guidelines. But main the issue for Google is that Indeed has become so intertwined with the recruitment market that many web users now go directly to Indeed, rather than looking for jobs via the Google search results.
Yet the guys at Google pride themselves on the accuracy of their search results – and this is one area where recruitment falls short. As it stands, the results can return irrelevant or outdated job postings, which is precisely why many users now just go straight to Indeed.co.uk.
Out of pure self-interest, Google would rather job searchers use their search engine than not. But it’s also a question of improving the quality of its results, the key to which is understanding user intent.
Indeed’s lack of participation is no surprise – but it should be worried
It’s no surprise that Indeed is only job site choosing not to take part in the Google for Jobs scheme. After all, the company has profited massively from its direct relationship with job searchers. It’s also spent millions in both money and man hours to reach its current position. But when Google for Jobs starts to make headway, Indeed will surely be the job site that stands to lose the most from Google’s entry into the UK job market.
For a look at how Google for Jobs could look when it reaches the UK, take a look at the official US announcement.