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Majority of Workers Demand Insight into Company’s Employer Reputation When Considering New Job Opportunity


A company’s online reputation has never been more important when it comes to attracting talent, according to the world’s largest job site, Indeed.

Employer reputation is a key factor considered by jobseekers when deciding which companies to apply to, and the vast majority of British jobseekers deem it essential to research a company’s reputation before applying for a job. In fact, more than half (57%) of jobseekers automatically distrust a company with no internet presence.

The study, based on a survey of over 500 workers in 2018, shines a light on the need for transparent and open communications about employer brand as Indeed launches its Company Pages Premium service to employers in the UK.

Research shows the more information and insight that jobseekers could access online about companies, the more likely they are to apply for a role. 70% of UK jobseekers say they won’t apply for a role until they have researched the employer’s reputation online.

A correlation exists between access to information and trust in an organisation, with trust increasing according to the information that is available. Over half (56%) of respondents agree that if there is no information online about a company’s reputation as an employer, they wouldn’t apply for a job there. Just under half (49%) would automatically distrust a company in this case.

One of the biggest challenges employers face during the hiring process is standing out amongst other employers vying for the same talent pool. The analysis of factors that affect the behaviour of jobseekers comes as employers are finding it increasingly challenging to hire talent, with global unemployment rates among their historical lowest.

Employers using Indeed Company Pages Premium can view how they compare against competitors on key metrics that matter to the jobseeker, which is critical information that helps them gain competitive advantage. The Company Pages combine employer storytelling with employee reviews and ratings on key workplace satisfaction criteria: work/life balance, pay/benefits, job security/advancement, culture and management, to provide deep insight to jobseekers.

From today, Company Pages Premium provides increased visibility of an employer’s story, and enhanced design and analytics for employers who want more control of their employer brand.

Bill Richards, managing director at global job site Indeed, said:

“We live in an age of radical transparency. While reputation has always been important for any employer, in the digital age it is increasingly vital for companies to be transparent as they bid to attract the best talent in a competitive landscape.

“Reputation and trust have always gone hand in hand in business, and prospective employees are as discerning and thorough in their approach to a new company as customers would be.  Expectations surrounding transparency have become so ingrained that an absence of online information is a major red flag for the majority of jobseekers.

He added:

“The culture and expectations surrounding job search have changed forever. Employers should embrace this new culture of transparency and seize every opportunity they have to start sharing their stories online and build their employer brands.”

Indeed Company Pages helps employers more effectively reach jobseekers where they are searching by collecting all the information they need in one place. Company Pages Premium means that it is easier than ever to leverage Indeed’s 100 million ratings and reviews to get detailed and specific insights on their culture and performance.


During Nathan’s early career, he gained considerable experience from across many industries including Sales, Teaching and Retail, however more recently Nathan has delved into the world Digital Marketing and Publishing. Drawing on his past experiences, Nathan brings all aspects of his knowledge into Recruitment Buzz, possessing great research and social media skills.

Born and bred in Wales, Nathan is as Welsh as they come – living in the heart of the Valleys, Nathan proudly takes place as our resident Welsh speaker. However, Nathan’s knowledge of global understanding exceeds the Welsh borders, having lived in London, parts of the US and Ecuador.

Nathan is a self-proclaimed geek, having gained a degree in Natural Science via the Open University in Wales. In addition to his passion for science, he has a love for technology, nature, art and of course football!


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