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Meet Generation Z: The Job Market Game Changers


Changes in today’s job market mean that the majority of professionals are conducting their job hunt online, and recent research finds 16-24 year olds are the savviest when it comes to personal identity, which is set to change the future face of recruitment. Furthermore, the workers, known as ‘Generation Z’ are actually those most open to the idea of using pictures in recruitment without fear of discrimination, with over a fifth (20.1%) stating that this wasn’t a concern.

The findings come from the UK’s largest job site, CV-Library, which conducted a survey amongst over 2,200 of Britain’s workers to gain a better understanding of professionals’ online job hunting habits. The news suggests that today’s younger workers are serious change-agents in the job market, as research reveals:

  • 82.8% of Generation Z workers are more careful about the pictures they post on social media in case they are found by an employer, compared to a national average of 70.9%
  • Almost three quarters (74.6%) of Generation Z expect to be ‘Googled’ by a potential employer, compared with a national average of  just 62.5%
  • When asked if photos in recruitment would lead to discrimination, 20.1% of 16-24 year olds said ‘no’; higher than the national average of 18.1%
  • As a result, Generation Z are most supportive of the use of pictures in recruitment, with 31.9% supporting the process (compared with 26.1% nationally)

Previous CV-Library reports have already predicted changes within the UK’s future workplaces, and this news is further proof that recruitment will continue to evolve for future generations; a process that’s already underway thanks to social media. While social media and an open identity may be the norm for Generation Z, it’s no surprise that older workers and recruiters tend to rebel against these changes. Highlighting a clear divide between older and younger generations, the research shows that older workers are less aware of the impact that an online persona can have in the business world:

  • Only 41.8% of workers over 55 expect to be Googled by a prospective employer (vs. 74.6% of 16-24 year olds)
  • While 82.8% of younger workers are cautious about what they post online, only 63% of older workers take similar measures

Commenting on the findings, Lee Biggins, founder and managing director of CV-Library says:

”As workers spend increasing amounts of time online both professionally and socially, it’s essential to recognise the importance of an online persona, and the influence it can hold. Workers from Generation Z have been born and bred into a culture of social media, so it’s unsurprising that they expect this to trickle through into every aspect of their lives, including the recruitment process.

“While older generations may have more difficulty embracing this trend, the working world is changing and we can already see how many industries require new recruits to have a strong online presence; for example copywriters with their own blog or designers with their own websites stand themselves in good stead, and simply reinforce the importance of an online identity.”

Learn more about CV-Library at


CV-Library is one of the UK’s largest online job sites, with the UK’s biggest database of over 12m CVs. The company was founded in 2000 as a response to Lee’s identification of a market niche. As a young carpet fitter at the time struggling to find work, Lee saw a need for an easy-to-use job board benefiting both job hunters and recruiters. With a £9k loan and help from a web developer, the CV-Library website was built. Lee’s raw passion and hands-on marketing strategies lifted the business off the ground and it is this that continues to push his company to new heights.

The business is now one of the fastest growing websites in the country. The team is expanding rapidly, now employing over 200 staff. It has also launched sister website, Resume Library, in the US, where the company is set to expand and take the brand global over the coming years. Lee puts the reason for his success down to working incredibly hard, loving what he does and a strong desire to make the business the best it can be.

Lee has received over 50 awards and accolades to date and was last year recognised as Entrepreneur of the Year. In April 2015 CV-Library was also ranked as number 49 in the Sunday Times Profit Track 100.


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