When Apple launched the iPhone 4 in 2011 it made headlines by selling over 4 million units in its first weekend of sale. Fast forward two years, and the latest 5S and 5C handsets sold over 9 million within three days.
Apple doubled their sales in two years, and we’re just talking about iPhones. Compare the figures to the latest stats in mobile recruiting, and you might begin to wonder why you haven’t hauled yourself onto the bandwagon yet:
Mobile recruiting – not just a phase:
According to a recent survey by LinkedIn, 59% of candidates are using mobile to search for vacancies and 52% are using mobile to apply but (and it’s a BIG but) only where they’re given the opportunity to do so. Everyone and their mother has a smartphone, tablet or laptop. People were spending up to four nights camping out on Fifth Avenue to get their hands on an iPhone 5, and yet a whopping 98% of Fortune 500 companies still don’t have a mobile optimized application process.