Monster UK today announced the Monster Employer Branding Solution, a new offering that enables businesses to boost their recruitment marketing abilities, helping them target potential candidates online and increase qualified applications. The Solution enhances Monster’s ability to successfully connect the right candidates with the right employment opportunities, by helping businesses to clearly communicate their brand values and workplace culture across platforms.
Recent Monster research indicates that 58% of millennials are currently thinking about their next job opportunity and 26 per cent are planning to change jobs in the next six months. 83 per cent of millennial jobseekers want to work for an organisation whose values match their own, making employer branding a critical consideration for businesses wanting to attract the best talent.*
The Monster Employer Branding Solution includes:
- A content-rich company profile page on Monster.co.uk:
On these pages, candidates can quickly find detailed information on the organisation and current opportunities. The page functionality allows organisations to integrate content from social media channels to increase engagement opportunities and bring their employer value proposition to life.
- A customisable job template:
HR professionals can also utilise the solution’s customisable job advertising templates to drive efficiencies of scale. Many people’s first experience of a brand is when they apply for a job, so having a branded job template and link to the company’s profile is key to driving strong engagement.
- Tools for driving traffic:
Organisations can increase the number of profile visitors by using bookable traffic drivers to ensure they are reaching passive jobseekers in addition to those actively seeking new opportunities. The Monster Employer Branding solution will enable businesses to run programmatic targeted advertising campaigns across multiple websites with minimal resource. All content is fully optimised for mobile devices and is created in a responsive web design, meaning candidates receive relevant information in an engaging format, whatever their device. Businesses looking to attract overseas candidates can deliver content in an additional five languages for free.
“Communicating a strong employer brand is key to attracting and retaining top talent, especially for candidates whose skills are in high demand. For young job seekers in particular, transparent access to information on company values, organisational culture and progression opportunities is critical to making the right career choices. Our intuitive Employer Branding Solution addresses this need by giving HR departments a new platform through which they can bring their employer value proposition to life – ensuring even passive candidates are attracted to the company profile and directed to relevant job opportunities,” said Andrew Sumner, Managing Director of Monster.co.uk.
For more information on Monster’s Employer Branding solution, please visit http://hiring.monster.co.uk/recruitment-products/Employer-Branding-Solution.aspx