The latest thinking, news and events from the world of Recruitment

New Partnership Opens the Door to Next-Generation Gamified Assessments


Talent measurement and assessment specialist cut-e and psychometric games developer Arctic Shores have formed a new partnership to develop next-generation ‘gamified assessments’ which will help employers to attract and select job applicants.

Arctic Shores creates immersive mobile games, using neuroscience and applied psychology, covering topics such as innovation, resilience and general mental ability. Under the new partnership, cut-e will exclusively distribute these games globally, outside of the UK. The two companies will also work together to develop a new breed of gamified assessments for pre-application attraction and candidate selection.

David Barrett, Chief Operating Officer of cut-e, said:

“Arctic Shores is a leading provider in the gamification arena and we’re delighted to distribute their games and to partner with them to develop the next generation of gamified assessments. These will offer an immersive, engaging and entertaining candidate experience but they’ll also provide rigorous psychometric insights about each applicant’s skills, abilities and their potential to perform in a role. As a result, employers will be able to differentiate their hiring process, raise brand awareness, engage their prospective talent and make fair and objective selection decisions. They’ll also benefit from job-relevant data, insights and predictive analytics that will help them make future talent decisions.”

Robert Newry, Managing Director and Co-Founder of Arctic Shores, added:

“In today’s competitive job market, games-based assessments can help organisations to attract and identify the best candidates from all backgrounds. Through this partnership, cut-e will provide a global distribution channel for our existing psychometric games. We’ll also combine our gamification skills with their testing expertise to create new-style, distinctive assessments that will provide a fresh, enjoyable experience for candidates and which will help organisations to recruit the best people.”

cut-e and Arctic Shores will work together on custom client projects to develop next-generation gamified assessments that are grounded in scientifically-validated psychometric rigour and which provide meaningful, job-relevant insights about candidates. It is envisaged that these new assessments will work across international boundaries and that they’ll be optimised for any device (phones, tablets, desktops and laptops). They will also seamlessly integrate with Applicant Tracking Systems, candidate management applications and HR information systems.