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New Research Addressing the Lack of Role Models and Recognisable Women in STEM


New research released today found there is a serious lack of female role models within STEM (science, tech, engineering, maths), leaving a generation of girls without inspiration and identifiable routes to pursue careers in science and tech.

In fact, the research from tech-specialist jobs board CWJobs found that UK workers in STEM are at a loss when it comes to naming key role models in their industry. Despite working in a STEM field, these professionals are more likely to recognise the Big Bang Theory’s Dr Sheldon Cooper over celebrated real-life scientists and mathematicians.

The gender imbalance in STEM

The CWJobs research was conducted to explore what could encourage more women into STEM careers which are typically deemed male-orientated industries. Previous CWJobs reports have shown that almost 90% of tech workers agree there is a gender imbalance in IT roles[1] weighted in favour of men. Working alongside Professor Sue Black, OBE, Tech Evangelist and Social Entrepreneur, CWJobs identified a distinct lack of recognition around notable women in science which in turn, could see STEM industries losing out on attracting the next generation of female talent.

Importance of role models

Findings reveal that when it comes to attracting female talent into the sciences, having a role model is crucial, with 64% of women respondents in tech claiming to have been motivated by an inspirational figure to pursue their career – compared with just 47% of men. However, the research found that even those working in STEM often struggle to recognise key figures in their field, particularly women.

Having a role model plays a crucial role in helping people define their career. The research found three-quarters (74%) of those without a role model haven’t yet decided upon a career direction compared to a quarter (24%) who have. Of those without a role model, four in five respondents (80%) think that having someone to look up to would be beneficial for their career.

Recognisable icons

When asked to identify famous STEM figures, those surveyed struggled to recognise the likes of Bletchley Park code breaker Alan Turing, Astronauts Helen Sharman and Tim Peake, and even the first man in space, Russian Cosmonaut Yuri Gagarin. Fictional characters from US comedy The Big Bang Theory came out as most recognisable, along with the X-Files stars Mulder and Scully. These characters pipped real-life Nobel prize winners and other famous scientists to the post with 44% of those working in STEM recognising Dr Sheldon Cooper and 27% his lesser-known female counterpart Dr Amy Farrah Fowler. Agent Mulder proved most recognisable however, with 46% identifying the fictional X-Files character.

Recognising female role models in STEM

The research revealed women working in STEM are more likely to recognise leading female icons than their male colleagues, including chemist and DNA pioneer Rosalind Franklin (53% vs. 43%) and 19th Century fossil hunter Mary Anning (12% vs. 9%).

Startlingly, when asked if they could recommend a current female role model, only one in ten of all respondents could identify any women that they would put forward to help inspire the next generation.

Christine Forder, Women in Tech Initiative Lead at CWJobs, is passionate about supporting women in STEM and elaborated on the research:

“Our research highlights the knock on effect of not having and recognising enough prominent female characters in STEM, fictional or real, to inspire the next generation. Over three-quarters of respondents in the survey (77%) identified the same gender as their main role model so it’s important that we celebrate the inspiring women in IT to help balance the gender scales and empower girls to pursue science as a career.”

Professor Sue Black, OBE, Tech Evangelist and Social Entrepreneur, knows the importance of having prominent female figures to aspire to;

“Role models have been critical in my success, I wouldn’t have known that I could do what I’ve done throughout my career without role models shining a light on the path to career success. We all need role models. Those role models need to look and think like us and we need them to be visible in the media, as well as in society at large so that they can reach and inspire as many people as possible.”

What can be done to encourage more female role models in STEM?

The majority of women (91%) in tech think more should be done to promote female role models in the industry with three in five respondents (66%) agreeing that men working in STEM need to do more to support women. Three quarters (72%) think educational institutions have a responsibility to promote women role models to girls to inspire them to pursue STEM careers.

Championing leading females in the world of STEM is key to driving gender parity and changing the mindset that STEM industries are the domain of men. Young girls need prominent figures they can relate to, encouragement in education and clear, identifiable routes into STEM sectors.


During Nathan’s early career, he gained considerable experience from across many industries including Sales, Teaching and Retail, however more recently Nathan has delved into the world Digital Marketing and Publishing. Drawing on his past experiences, Nathan brings all aspects of his knowledge into Recruitment Buzz, possessing great research and social media skills.

Born and bred in Wales, Nathan is as Welsh as they come – living in the heart of the Valleys, Nathan proudly takes place as our resident Welsh speaker. However, Nathan’s knowledge of global understanding exceeds the Welsh borders, having lived in London, parts of the US and Ecuador.

Nathan is a self-proclaimed geek, having gained a degree in Natural Science via the Open University in Wales. In addition to his passion for science, he has a love for technology, nature, art and of course football!


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