The latest thinking, news and events from the world of Recruitment

Old school vs new digital marketing


It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?

Spending a year in technology exile (‘going offline’ as they say) could be an interesting, if not quite frightening, experience.

Interesting? Yes. Likely? No.

For anyone starting his or her small business journey, social media is simply an indispensable marketing ingredient.

The importance of establishing a personal brand was a point driven home hard at an event held in Sydney this week. Social Media Down Under brought together 13 speakers with real-world digital marketing success stories under their belt – a key takeaway was that if you’re not engaged in social media marketing for your business, well, why not?