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Passion, Loyalty and Generosity – The Top Three Qualities Brits Want in a Boss


Whilst we all sit on our sofas and watch determined candidates fight for the pleasure of working for Sir Alan Sugar, professional CV writing specialists Purple CV ( decided to ask the UK what they look for in a boss. According to their survey of 1,500 people, when it comes to the top quality people look for in a boss, just under a third said it’s the rewarding of hard work; after all, if you’re going to give your time and commitment to someone five days a week, you’d hope that it would be noticed, in the form of a promotion or pay rise. 21.8% look for loyalty; that their boss would stand by them and look after them the same way they stick with the same firm. A boss being passionate about what his or her company does appeals to 16.4% of people, as does him or her being personable and approachable (15%).

Over a quarter of people believe the worst quality in a boss is having a cut-throat attitude, and managing through fear. Surely the carrot over the stick works better? And a disrespectful attitude (24.7%), a lack of praise or encouragement for staff (17%) and workplace favouritism (11.3%) are also viewed poorly by employees.

In the same survey, people were asked which celebrity entrepreneur they would most like to work for. Top of the list came Sir Richard Branson; 34% of those surveyed would love to have him as their boss. After all, he’s a self-made man who left school at 15, and started several companies, including Virgin Records and Virgin Atlantic, and is now worth approximately nearly $5billion.

In second place is Sir Alan Sugar (17.5%), who we know best today as the star of The Apprentice. Another self-made man who didn’t go to university (in fact, he’s quoted as saying ‘it’s a waste of time’), the successful businessman has built up companies specialising in electronics and computers before becoming best known on TV for his famous catchphrase, ‘You’re fired!’. Third on the list is Mark Zuckerberg, with 16% keen to work for him. After all, he started what turned into Facebook at college, which turned into one of the most important and popular social networks of the 21st century.

Successful female entrepreneurs feature highly on the list too, with 13.5% wishing they could work for talk show host, actress and philanthropist Oprah Winfrey; 12.0% keen to be employed by former Spice Girl-turned-fashion-designer Victoria Beckham, and 3.1% who’d love to work for Facebook’s unsung hero Chief Operating Officer, Sheryl Sandberg.

Close to the bottom of the list are President-elect Donald Trump (only 1.8% of people said they’d like to work for him), and retailer Sir Philip Green (who came bottom of the list, with only 1.7% of people thinking he’d be a good boss).

Finally, 11% of people would willingly work for a celebrity entrepreneur unpaid; just like in The Internship, when Owen Wilson and Vince Vaughn’s characters hoped to get a job at Google. The search engine’s co-founders, Larry Page and Sergey Brin, also attracted 2.9% of people who said they’d love to work for them. So they must be doing something right!


Chris is a digital marketing and publishing whizz by trade, having worked alongside the Automotive, Information Security and Software Asset Management sectors.

Specialising in data analysis and social media, he combines an analytical approach with a creative flair to achieve the best results. With a keen interest in Technology and Politics, Chris is constantly on the look-out for the latest stories around change and innovation.

As a lover of all things innovative, he has developed a keen eye for spotting the latest trends and hot topics. He sources and reads the latest news and thought-leadership articles from the world of recruitment before sharing them with the social media population.


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