If events of the past week have demonstrated one thing, it’s the ability of augmented reality to attract and hold the attention of millions of people around the world. Pokémon Go has become the world’s most downloaded app, prompting concern about its ability to distract users in the workplace. Boeing quickly became the first company to ban its use during working hours. Daily time spent in Pokémon Go by the average IOS user outstrips the most popular apps such as Facebook, Snapchat, Twitter and Instagram.
Social media, AI, wearables and virtual reality are already driving digital recruitment. Virtual reality allows employers to reach a wider talent pool by offering online assessments and video interviews which reduce both the time and cost of hire. A recent article from Jessica Stillman in Inc magazine also promoted the idea of virtual reality having the potential to reduce bias in hiring in the future. Is augmented reality the next step?
As traditional hiring processes aren’t always effective in attracting top graduate talent, digital technologies have emerged as an alternative recruitment marketing and engagement tool.