The latest thinking, news and events from the world of Recruitment

Recruitment Buzz Meets: Craig McGregor, Head of Client Services and Commercial Training at


This week, the Recruitment Buzz team caught up with Craig McGregor, Head of Client Services and Commercial Training at

Placing focus on the benefits of Differentiation and Engagement in the recruitment space, Craig provides us with his thoughts and predictions regarding resourcing trends. Giving us a teaser of what we can expect from his talk at the Recruitment Agency Expo in October, we discuss everything from Brexit to Automation.

  1. Can you tell us a little bit about yourself and your background?

After starting out in retail and then advertising, I focused my work on solving problems for businesses, and so for the last 20 or so years I have been a consultant, speaker, writer and coach working mainly in business strategy, marketing, content and communications.

  1. Can you tell us more about your company?

Content ETC was launched 20 years ago as specialist trainers for the media industry. Since then we have grown and expanded our services to embrace every aspect of content and communications. Through live workshops, online learning, and content creation services, we have helped a huge range of businesses to improve their messaging and business performance.

  1. Could you give us a sneak preview of your seminar at the expo?


My main theme is that ‘you only get one chance online’. In a candidate-empowered market, if agency recruiters don’t capture attention immediately with relevant and meaningful messages, they just won’t get another chance. There is so much noise out there, competing for our attention, so we need to focus far more on getting it right first time.

  1. Looking to 2019, what do you see as the biggest opportunities for the recruitment Sector?

As a specific service sector, recruitment is still in the early stages of a total transformation. Candidates are now empowered and recognise their value. Employers are focusing on presenting their brand and beliefs to compete for talent. Technology helps but can also get in the way of real human-level progress.

So, Differentiation and Engagement are the two big opportunities.

  1. Is there anything on the horizon the recruitment sector should be worried about?

Technological capability continuing to overshadow the more important human and experiential aspects of the recruitment ecosystem…

  1. What are your thoughts on Brexit and its impacts on your space?

That there’s absolutely no point making detailed plans or contingencies until we see the shape of things to come.

  1. What’s the most important piece of advice you would give a recruiter?

This may seem just like a process for you. Week in, week out.

For the right individual candidate, its actually one of the most significant life decisions they will ever make.

  1. Automation: friend or foe to recruitment?

Neither. A tool, so it just needs to be in the right hands…

  1. What advice would you give to anyone attending the expo this year?

Look for ideas and inspiration and be prepared to try things differently.