The latest thinking, news and events from the world of Recruitment

Recruitment Buzz Meets: Robert Dagge; Managing Director of Dynistics


The Recruitment Agency Expo is one of the focal events on the recruitment industry’s calendar; one that sees forward-thinking businesses, individuals and technology come together under one roof. This year, the event will take place at the Birmingham NEC in October, welcoming various speakers to the stage. One speaker we are particularly interested in hearing from is Robert Dagge; Managing Director of Dynistics.

This week, we caught up with Robert, gaining a sneak peak of what we can expect from him at the exhibition.

  1. Can you tell us a little bit about yourself and your background?

I am the Managing Director at Dynistics and I manage the smooth running of organisation, enabling us to achieve our growth and expansion plans. I spent over ten years in the recruitment sector, initially as a consultant and later running operations and looking at the strategic growth of the organisation. This, coupled with the last decade spent leading technology organisations puts me in a great position to help deliver a platform that can really shape people’s organisations and ultimately their lives.

  1. Can you tell us more about your company?

In essence, we help experts in recruitment to use technology to give them an advantage.  Being able to see what is going on, accurately and in real time, rather than gut feel or anecdotal hearsay, enables organisations to maximise their existing investment in staff, technology, premises, brand etc.  This matters just as much whether there are 5 / 25 / 50 or 500 staff. Spending time calculating and analysing metrics takes time and effort, why not automate it and spend more time doing what you are best at?

  1. Could you give us a sneak preview of your seminar at the expo?

Absolutely. We will be discussing how boosting productivity of individual consultants has a knock on effect on a whole agency and looking at ways to monitor and motivate that. Growth doesn’t necessarily mean the same thing for every business so I want to touch on what that might look like and what the potential pitfalls may be. Spoiler alert, effective data analytics and company culture can make a big difference.

  1. Looking to 2019, what do you see as the biggest opportunities for the recruitment Sector?

I believe that Brexit will influence an uplift in the contracts and temp market boost due uncertainty in the perm market. Then after a year or two the perm market will pick back up again.

Outside of the UK market the speed of change in the geopolitical and economic climate is like nothing we’ve seen before. Trade wars and the like provide new opportunities we’re going to have to work differently.

  1. Is there anything on the horizon the recruitment sector should be worried about?

I don’t know about worried but the sector should definitely be aware of robotic process automation (RPA), AI and technological advances in general. New technology provides opportunities to create differential and provide a better service. Those who don’t embrace data and technology will almost definitely lose market share.

  1. What are your thoughts on Brexit and its impacts on your space?

Like it or not, Brexit is happening and personal views aside, uncertainty in the marketplace does create new opportunities.  I don’t think that it will impact our space significantly.  It will change the dynamic and fluid sales process, but this will be tempered with organisations seeking to gain market share.

  1. What’s the most important piece of advice you would give a recruiter?

Do the basics. Do the basics well. Do the basics well, consistently. It’s the small things that matter, no matter how sophisticated technology gets, the client experience will always be key and for the foreseeable future, that experience is defined by personal interaction so it’s important not to hide behind software. Also don’t fall into the trap of trying to boil the ocean. Focus on data that provides insight and provokes action.

  1. Automation: friend or foe to recruitment?

Friend, definitely. It’s the way the world’s moving and it can help recruiters do their job more effectively. Who wants to sift through 100 CVs if a system can do it for you? What’s important is that we work with technology, freeing up time for you to do the things that computers can’t.

  1. What advice would you give to anyone attending the expo this year?

Come with an open mind. Take the time to talk to the suppliers on the floor because even if you’re not in a position to buy their products, they may still give you an idea of how you could be doing things differently.