Former Head of Marketing at recruitment software-as-a-service company Volcanic, Alison Owen, has joined public relations firm Roland Dransfield as Account Director.
Alison brings more than 20 years’ public relations and marketing experience to the business, most recently from a recruitment marketing background at tech leader Volcanic. Her skill set and connections in recruitment marketing, automation and lead generation, as well as public relations delivers a strong proposition.
Lisa Morton, founder and managing director of Manchester-based Roland Dransfield, said Alison will predominantly work on the B2B team while also heading up inbound marketing and online engagement.
“As we continue our growth phase having recently launched The Roland Dransfield Way – fifteen principles that we live by to create and nurture Purposeful Relationships in business – we recognise the need to bring in new talent that aligns with our vision and cultural values.
“Alison very much fits with where we are headed. Her skill set in traditional public relations and content marketing, as well as inbound marketing and engagement, will support our new business development and ensure we continue to deliver successful campaigns for our client portfolio. We’re delighted to welcome her to the team.”
“I’ve had a fantastic couple of years at Volcanic – I worked with some of the best in the industry, made some great contacts across the recruitment space and have taken away many great experiences. I’m delighted to return to my roots in PR and join the Roland Dransfield team, and am looking forward to exciting times ahead.”