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Redrow Extends Health and Wellbeing Support to Sub-Contractor Partners

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Redrow, the leading UK housebuilder, has extended its health and wellbeing programme ‘My Life’ to all sub-contractors as part of its objective to improve health and wellbeing within the construction industry. This initiative follows Redrow’s health and wellbeing review, part of which was to assess the health risks of its employees and sub-contractors through the introduction of ‘health kiosks’.

Working in collaboration with leading human resources consulting firm, Mercer, Redrow rolled out 15 ‘health kiosks’ across each of its regional divisions as well as selected developments. Each of the kiosks was open to Redrow’s employees and sub-contractors to determine their physical, mental, social and financial wellbeing to allow the company to ensure it is offering the best possible support.

The Health kiosk provided workers with personal health metrics, such as heart age, blood pressure, BMI and body fat, whilst a wellbeing survey focused on physical and emotional wellness, sleep, smoking, nutrition, alcohol consumption and chronic health conditions. Redrow also went a step further and distributed an online wellbeing survey to all sub-contractors, which overall received over 460 responses who got involved. Following on from this success, Redrow felt it vital to roll out their assistance programme to all sub-contractor partners as well as their families.

The programme offers confidential advice via a free 24/7 helpline and provides additional emotional support through telephone counselling sessions for both personal and work-related problems, such as financial, anxiety and stress, and bereavement.

Concerns about the health and wellbeing of employees and sub-contractors are embedded at the heart of Redrow’s business strategy. As part of this, the company has a dedicated ‘wellbeing advisor’ within their Engagement team and ‘wellbeing champions’ at each division who can provide help and advice during working hours.

Karen Jones, HR Director at Redrow, commented:

“Valuing people and partners is at the heart of our business so it was extremely important to us that we fully understand the health risks of both our employees and our sub-contractors. Research shows that the construction industry typically suffers from high rates of mental health issues, and so anything that we can do to provide further support is an essential step in changing this.

“Our sub-contractors play a vital role in the development of our homes and communities, and following their overwhelming involvement in our health and wellbeing review, we felt it necessary to extend our Assistant Programme to our sub-contractors and their families.”

Steve Greenley, NHBC Inspector, commented:

“As occupational and personal health has now become a focal point within the H&S industry and driven by the HSE it was refreshing to see that Redrow has taken the initiative with the health kiosk on one of the sites in Yorkshire.

“I was on site as part of the NHBC H&S awards competition marking and as we were looking at improvements in this area from house builders I was impressed with how well it had been received on site by the workforce, even having a go myself. I hope this will become a regular part of the industry drive to improve overall health.”

Following the campaign’s success, Redrow has rolled out a wellbeing calendar, which will include healthy eating campaigns, healthy promotions within canteen spaces on site, smoking cessation support and general education and awareness raising on site.

Next year, Redrow is also launching a wider mental health campaign to support and improve mental health within the construction industry.

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Chris is a digital marketing and publishing whizz by trade, having worked alongside the Automotive, Information Security and Software Asset Management sectors.

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