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Report Calls Value of Graduate Recruitment Campaigns into Question


Employers are wasting money on untargeted graduate recruitment campaigns as research has revealed that a fifth of graduates apply for jobs that do not interest them just to secure their first job.

The report from advisory firm CEB explained that new degree holders are using their first job after university to fill their CV while they search for the career they really want.

Further findings in the report ‘Driving New Success Strategies in Graduate Recruitment’ showed that two-thirds of university leavers said they regretted accepting job offers as soon as they start in the role. And one in four expected to leave their first employer after less than 12 months.

In addition to this, employers told CEB that despite investing millions of pounds a year in the UK graduate recruitment market they cannot find the talent they need.

With new graduates struggling to find the job and the employer that really motivates them to achieve, the report’s authors compared the situation to “a game of roulette” for both groups.