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Report on Twitter: short tweets improve consumer engagement


Businesses wanting to make the most of social media marketing should keep their tweets short and not overuse hashtags to improve consumer engagement.

This is the finding of a new report from Buddy Media on how brands can harness Twitter’s marketing potential called Strategies for Effective Tweeting.

Keeping tweets to under 100 characters works best as it allows people to insert their own comments when they share content with friends, according to the study.

It also reveals that tweets containing links receive 86 per cent higher re-tweet rates than those without.

The report, which analysed user engagement on more than 320 Twitter handles from some of the world’s biggest brands, shows links to images are most effective at driving click-through rates and pushing a brand message beyond its existing followers.