We tweet, post and chat about our culture and employment experience. We worry about job descriptions and ATS branding. We choose just the right images for our careers site and collateral.
But what exactly are we talking about?
When I ask an employer brand leader or talent acquisition executive to describe their employer value proposition, I inevitably hear some combination of the following:
- “It’s a great place to work”
- “We’ve got a great culture.”
- “For me it means…”
- “I love to work here because…”
We tend to talk in generalities and personal choices because we’re not sure what else to say sometimes. And that’s where the EVP, employer value proposition, comes in.