This article has been submitted by Kallidus
When it comes to the job search, the first impressions that qualified candidates have of your brand count – but so do the last.
The majority of candidates who apply to your jobs will not be successful, adding up to a lot of unhappy (and potentially vocal) job seekers if you get it wrong.
Why employer brand matters
A negative candidate experience can have a corresponding effect on your employer brand and deter qualified candidates from applying to your jobs. Savvy job seekers trust the experience of past and present candidates over and above the claims made on your careers site. Most will check out a prospective employer in the same way as they would a potential destination on Trip Advisor covering the entire candidate experience which can often focus on the way in which you responded to their job application.