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SEO salary survey points to glaring gender pay gap


Above average earnings in the SEO industry are skewed in favour of men, whilst women’s earnings are considerably lower than the average wage, a study has revealed.

The research, conducted by BrightonSEO — one of Europe’s largest SEO conferences — discovered that the overall average salary for men was in excess of £39,000 whilst women earned more than £10,000 less, with an average of £28,000.

The research comes just two months ahead of the next conference, which is planned and organised by digital marketing agency SiteVisibility, and found some major differences in salaries between men and women when it came to various roles within the industry. With Juniors/Executives receiving a similar salary of £24,000 for women and £23,000 for men, the big divide came amongst the more senior roles.