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SmartDreamers Named a Finalist at Heineken HR Brewhouse Global Competition


SmartDreamers, a leading recruitment marketing automation platform, today announced its selection as one of 3 finalists in the “Recruiting for superstars” category of the HEINEKEN HR Brewhouse global contest. The contest focuses on international technology vendors, giving each finalist the chance to pitch their innovative, forward-looking HR solutions directly to senior HEINEKEN management.

106 companies sent in 143 applications to compete for 4 contest categories: Recruiting for superstars, Onboarding & transitions, Employee engagement, and Wildcard. For each category, 3 companies were shortlisted to pitch their solution at the final corporate event taking place at Accenture Innovation Hub in Singapore on October 4th. Each pitch will be analyzed by a panel of judges comprised of senior HR and IT executives from HEINEKEN. The winners will have the chance to implement and scale their solutions in collaboration with HEINEKEN’s subsidiaries in the Asia Pacific region (Singapore, Indonesia, and Vietnam). This event will provide the SmartDramers management team with an exciting opportunity to connect with HR experts, venture capitalists, and corporate associates.

“The beauty of the SmartDreamers’ solution is that it’s designed to eliminate repetitive tasks in TA with the use of automation while creating a stronger employer branding gravity through the use of recruitment marketing,” said Adrian Cernat, CEO and co-founder of SmartDreamers.

“That’s why we’re so thrilled to be among the 12 finalists in this contest. It’s always nice to gain recognition for the innovation and thought we’ve put into our offerings—but what’s most exciting to us is the chance to further the global conversation about how best to tackle the new and emerging challenges in the world of HR.”

The HEINEKEN HR Brewhouse competition is organized by Heineken in collaboration with Accenture and TheNextWeb. The purpose of the contest is to drive cutting edge technological innovations within the global HR sector, with an eye towards finding inventive solutions to real-world HR problems.


Over the past 3 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

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