Your internal recruitment or resourcing teams may well have utilised social media tools to help build and engage with your current and potential talent communities – but how many of you have thought of it as a key element of your employer branding programme?
Candidate experience is key – a potential candidate who has had an unhappy or poor experience with your organisation may, historically, have shared their dissatisfaction with friends over a coffee. But with social media those messages can be amplified on an exponential level. If you doing nothing else with social media you should at least be using it to listen because as well as being an amplifier, it is also an enabler. If you can hear what those people are saying about you over their coffee – then you can do something about it!