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Social Recruiting: How Effective is it?


Whether you are a job seeker or a recruiter, you may have questions about the effectiveness of social media recruiting. Some people say it’s overrated, and others claim it is highly effective. Rather than simply debating the issue, this article will present some facts about the social media recruiting market.

Important Takeaways from the 2012 Jobvite Social Recruiting Survey

Jobvite conducted a valuable survey in June, 2012. It is based on the results of questions about recruitment intentions and activities asked of more than 1,000 human resource and recruitment professionals.

In 2012, 92% of U.S. employers used social media networks to find employees. That’s an increase of 78% from five years ago.

When it comes to social recruiting networks, LinkedIn is the dominant force, as it is used by 93% of the survey respondents. However, 66% of companies use Facebook for some recruiting measures, and 54% use Twitter when seeking new employees.