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Sonru, the multi-award winning video interview platform, secures major investment


Video interview specialist Sonru, has secured investment arranged by Saphir Capital Partners, the international growth capital investor.

The investment comes at a time of unprecedented demand for Sonru’s award-winning services and will support the company’s ambitious international growth plans.

The investment will enable Sonru to consolidate its position as market leader in the UK and Europe, while strengthening its international capabilities within the core Asia-Pacific region and facilitating further expansion into North America.

Founded in 2007, Sonru has grown at a rapid rate and in addition to its head office in Co. Wexford, Ireland; it now has offices in London, Singapore, Australia and South Africa with representation in Malaysia, New Zealand, USA and Dubai. The last 12 months have been the company’s most successful to date. There has been a 248% rise in the number of new companies taking up Sonru’s services, and the company now proudly boasts a clutch of Fortune Global 500 companies among its client portfolio, including Volvo, Nestlé, CERN, and Tesco Bank.

Ed Hendrick, CEO of Sonru, commented: “We are at an exciting juncture in our company’s history. I believe that Saphir are the perfect partners to help us to take Sonru to the next level in our continued evolution and cement our position as a global leader in the field of video recruitment interviewing and selection.

“Sonru was an early pioneer in this space and through continued investment in refining and developing our technology, we have ensured that we continue to provide the most advanced yet user-friendly video interviewing solution for employers and candidates alike. This means employers can hire better, faster, and more cost-effectively.”

John Penning, Managing Director of Saphir, commented: “We are delighted to be investing in a team which has proven that it has the entrepreneurial flair, drive and focus to take Sonru to the next level and become the dominant player in its market.”

With an impressive conversion rate from product trial to adoption, Sonru clients are evangelical about the benefits this game changing technology has brought to their recruitment processes. Major benefits include faster recruitment cycles, reduced interviewing costs, convenience and the elimination of scheduling and conducting phone interviews.

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