A recruitment funnel that’s missing qualified candidates is the sign that there’s something wrong with your hiring process but is it in need of a complete overhaul? Here are six signs it might be.
What employer brand?
Your brand must be authentic to attract talent into your pipeline. CareerBuilder’s 2016 Candidate Behaviour study found that 64% of candidates research a company before submitting a job application. If the information they’re looking for isn’t readily available or reveals a company with a less than positive image, over a third of them will explore other vacancies. We’ve seen an all too real example of this in action this week. Staff shortages and strike action have caused disruption to Southern Rail for some time but when the company urged commuters to tweet transport union RMT to vent their frustration, it backfired. Customers held the rail company entirely responsible for the staff shortages it faces. The perception is one of a brand that does not care for either its customers or its people.
You’re still not mobile
In the UK we are addicted to mobile devices, collectively checking them up to one billion times every day. Deloitte’s 2016 UK Mobile Consumer Survey found that nearly half of 18-24 year olds even check their device during the night and one in ten of us reach for our smartphones as soon as we wake up. Tap into the advantages of mobile recruitment with HR software which offers full functionality for both candidates and hiring managers on all mobile and tablet devices. It is a simple and effective way of ensuring your business isn’t missing out on qualified candidates browsing potential job opportunities.