Research and Markets has announced the addition of the “Tapping Social Media for Clinical Trial Recruitment” report to their offering.
Tapping Social Media for Clinical Trial Recruitment is an essential, practical guide to understanding why and how trial recruiters are using Social Media channels to reach target patients.
The report begins by outlining the arguments for using this avenue for recruiting, including characteristics of Social Media users that can make them particularly receptive to trial notifications. It then moves beyond the theory to spotlight how Pharma is actually using Social Media as a recruiting tool – a development further detailed in four recent case studies of Social Media recruiting success stories. Two main approaches to using Social Media emerge from these examples – immediate recruitment and long-term relationship-building.
The problems – manifest and potential – to this recruiting route are reviewed in detail; key challenges include limited official guidance, risks of sending an invitation, privacy issues, and dealing with ethics committees.