The latest thinking, news and events from the world of Recruitment

Target the Readers of your Jobs, not the Writers!


I’ve recently been running workshops with our internal sales, consultant and business support teams to look at the way we advertise jobs on behalf clients. What’s been fascinating, is the amount of different opinions and amazing ideas that our team have (go team!).

One thing we all agreed on – Each person reading our job adverts is completely unique, has completely different motivations behind looking for a new job and reasons why they want to work for that company.  Not to mention, sometimes the sheer lack of ‘want’ to follow some of the lengthy application processes companies often ask of them can lose great people.

As specialists in Recruitment Marketing (aka “Marketing our client jobs” – Yes, we have whole team dedicated to this!), we have quickly devised the following three rules we now look at in any given brief from a client.