Online recruitment offerings should be so smooth and intuitive that jobseekers don’t even need to think – that’s the job of the developers, the conversion manager at digital recruitment group Evenbase has told a conference.
John Mills was speaking yesterday at the Mobile Recruitment Conference in London, organised by Web Based Recruitment.
He recommended attendees read a respected book on computer and web usability, Don’t Make Me Think, written by Steve Krug, but adds that the most fundamental lesson was captured in the title.
“If you try and remember that [the title] in everything you try to do on your website, that should help,” he said.
And he referred to another book You Should Test That!, by Chris Goward, which illustrates that assumptions made about marketing or interactions with consumers are often incorrect.