How can your organization use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? Richard Mosley, VP of Strategy at Universum, provided us with some insights.
What’s the difference between brand management and employer branding?
Yes, these terms are often used interchangeably, but I think if I start with the employer branding piece first, I think if you are using employer branding in the way that branding is used within consumer marketing, it’s largely about the way you create the image through creative expression, communication and so on. And of course, this is a very important thing to be doing, and it’s an important part of employer brand management.