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The Benefits Of A ‘Someday I Might Want To Work There’ Talent Community

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We’ve all done it. At one time or another after hearing about the best practices or using the products of a firm that we admire, we have thought to ourselves “someday I might like to work there.

It makes sense for corporations to try to engage these individuals who are already somewhat interested in them, but building a relationship with them requires a targeted approach. What is needed is an alternative talent community that is focused on slowly building that initial interest in working at the firm, without ever mentioning an immediate job. I call this variation a “Someday Community,” which is short for “someday I might want to work here community.”

This community discourages active jobseekers and focuses on individuals with a longer-term interest in working at the firm. Its purpose is to slowly build on the initial interest of the “someday individual” in the company by supplying them with information and interactions with employees that will strengthen their interest in working at the firm and in the value of its products.

SOURCE: eremedia.com

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Over the past 3 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Rachel is responsible for every aspect of web management, marketing and overall production of the Recruitment Buzz brand and is often called upon for her skills and knowledge of WordPress, email marketing software and social media tools.

Rachel works closely with the Recruitment Buzz editorial team and certainly recognises a good story when she sees one!

 

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