We’ve all done it. At one time or another after hearing about the best practices or using the products of a firm that we admire, we have thought to ourselves “someday I might like to work there.
It makes sense for corporations to try to engage these individuals who are already somewhat interested in them, but building a relationship with them requires a targeted approach. What is needed is an alternative talent community that is focused on slowly building that initial interest in working at the firm, without ever mentioning an immediate job. I call this variation a “Someday Community,” which is short for “someday I might want to work here community.”
This community discourages active jobseekers and focuses on individuals with a longer-term interest in working at the firm. Its purpose is to slowly build on the initial interest of the “someday individual” in the company by supplying them with information and interactions with employees that will strengthen their interest in working at the firm and in the value of its products.