Last year, we published the first-ever rankings of the Fortune 500 employment brands in the U.S. This year, we sharpened our pencils — and our perspective — and did it all over again. The 2015 Fortune 500 Top 100 Employment Brands Report is here, and filled with a quite a few surprises.
The biggest surprise? Tech pioneer Google isn’t at the top of the list. That honor goes to Johnson & Johnson, the 129-year-old medical and pharmaceutical giant that runs some of the best-known brands in your medicine cabinet. Johnson & Johnson is engaging candidates — and its existing employees — in all the right ways.
We began our research in much of the same way we did last year, looking at the various dimensions of the employment brand: career pages, job boards, employee reviews and candidate engagement, accolades, recruitment marketing, and social responsibility.