The digital world is certainly upon us and it’s not going anywhere anytime soon. Here at Recruitment Buzz we have rounded up our top 10 digital marketing articles that you may have missed us publish over the last few week’s.
Here you’ll find articles that highlight the increasing dominance of the marketing world and just how jobseekers today are using digital to achieve a ‘your hired’ status.
1. Latest UK advertising trends revealed
UK adspend increased by 2.4% in the first quarter of 2013 to £4.14bn. This follows a strong performance in 2012, as adspend broke through the £17bn barrier, the most spent on advertising in the UK since 2007.
Latest UK advertising trends revealedUpdated forecasts now predict total adspend growth of 2.6% in 2013, followed by a rise of 4.9% in 2014.
The AA/Warc Expenditure Report claims to be the definitive measure of advertising activity in the UK. As the only impartial source of quarterly adspend figures and forecasts, with both a total market and individual media breakdowns, it is considered the most reliable picture of the industry by advertisers, agencies and media owners.
2. 10 Marketing Roles for the Next 10 Years
Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars, magazines and even in-person customer events.
We are all publishers now.
Yet, according to Content Marketing Institute and MarketingProfs research, just one in three companies say that their content marketing is effectively driving business. Most organizations are so used to traditional marketing tactics that telling stories to create and sustain business opportunities is like using a muscle that has atrophied.
3. Old school vs new digital marketing
It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?
Spending a year in technology exile (‘going offline’ as they say) could be an interesting, if not quite frightening, experience.
Interesting? Yes. Likely? No.
For anyone starting his or her small business journey, social media is simply an indispensable marketing ingredient.
4. Employers could tackle jobs market with e-learning
The Chartered Institute of Personnel and Development (CIPD) has suggested that UK employers could address the issues presented by an increasingly competitive jobs market… by holding on to existing staff and providing additional training – and this could even take the form of online learning.
According to the latest Resourcing and Talent Planning Survey 2013 from the CIPD, which was carried out in collaboration with Hays Human Resources, the war for talent has increased threefold since 2009.
Competition for well-qualified individuals was reported as being particularly intense by 20 per cent of employers back in 2009, but this figure has expanded to stand at 62 per cent in the present day.
5. Infographic visual resumes: Job aspirants experimenting with new ideas to lure recruiters
A tough job market, companies shy of hiring, and a growing pile of CVs are increasingly forcing job aspirants to experiment with innovative ideas like infographic CVs, Facebook-styled timelines, photographs, icons and even video resumes in order to showcase their credentials better.
The plain old curriculum vitae is now getting a makeover with some even doing away with text altogether and relying purely on graphics instead.
“The ‘infographic resume’ can do to a traditional CV, what Power Point does to a word doc,” says Sanjay Modi, managing director, Monster.com (India/Middle East/Southeast Asia). It is a fairly recent phenomenon in India though it has been there in the West for a couple of years, he says, adding he expects it to pick up here.
6. New Tablet Experience Makes It Easier for Employers to Reach Mobile Job Seekers
Much like CDs, landlines and dining room tables, desktop computers are starting to become obsolete.
Studies show that Americans are becoming increasingly more reliant on their mobile devices for things they once relied on desktops to provide – from news, entertainment and shopping to searching for jobs.
According to comScore, 9 million workers searched for jobs on mobile devices in March 2013 (a 300 percent increase in just a year), and a recent Glassdoor survey shows that 68 percent of workers do so on a weekly basis.
7. What’s the state of digital recruitment in 2013?
Digital recruitment would appear to be thoroughly embedded at UK organisations in 2013. But the mix of digital recruitment methods used is constantly evolving.
This is according to latest XpertHR benchmarking research on the state of digital recruitment in 2013. The survey suggests that:
– The vast majority of UK employers use some form of digital recruitment in 2013, with use of social recruitment showing strong growth.
– The most popular digital recruitment method is posting job ads on the corporate website. But growth in social recruitment is strong.
8. Are We Living in a Digital Recruitment Social Age? [INFOGRAPHIC]
Has recruitment really embraced the social age to its full potential? This infographic (from evenbase) shows that the recruitment industry is in transition.
· 2 out of 5 hires made by in-house recruiters in Australia came from job boards.
· In France, only 13% of hires are made through social networks, despite 91% of recruiters saying they use LinkedIn.
· In Brazil, just 14% of companies consider social networks to be a major source of hires.
9. Digital and tech salaries outperforming UK national average
Good news for those working in the digital and technology sectors.
Recruitment firm Propel have found that over the last four years salaries in the sector have grown more than twice as fast as the UK national average.
The agency, which specialises in recruitment for the marketing advertising and technology industries, has released it fourth Digital Salary Survey report, revealing a 6% increase in average salary to £43, 310 from 2008 to 2012, compared with the Office of National Stastics (ONS) report showing the UK national salary grew by 2.7% to £26,500 over the same period.
10. Is Your Digital Strategy a Source of Pleasure or Pain?
Social media has created new and exciting ways for companies to interact with job seekers, but sometimes progress brings pain. With so many conduits for candidates to access information about your company — social media, search engines, personal networks and all forms of user-generated content — managing an effective digital ecosystem is causing some organizations grief.
Optimizing social platforms for recruiting requires more than just posting jobs on Twitter or creating a Facebook page. It’s also about understanding candidate behavior, creating timely, topical, and engaging content, and then making sure search engines can find it.