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The Times: “Graduates can Expect to Undergo Video Interviewing…”


A recent article published by The Times has shown that the business world really is getting to grips with the idea of video interviewing. Entitled ‘Video grilled the media star”, the story mentions the fact that leading companies, including Morrisons and Schroders, are using video interview software to aid their recruitment processes. It also puts forward the view that “video interviewing within graduate recruitment will become main-stream in the next 18 to 24 months”.

Carla Murray from Morrisons and Louise Hosking from Schroders use multi-award winning solution, Sonru and can’t sing the company’s praises enough. According to Carla, Graduate Resourcing Manager, “Morrisons ran a trial of video interviewing graduates in summer 2012 and now has replaced all graduate recruitment phone interviews with videos”.

Meanwhile, Louise, Schroder’s Head of Resourcing and Development believes that Sonru has improved the level of candidate who makes it to the next stage. She says, “We used to find that people looked very good on paper but the moment that you met them, you see that they won’t fit into this job”. In using video interviewing, these people are sifted out at an earlier stage, saving both the employer and the candidate time.

The article goes on to state that typically, video interviewing is being used for graduates who have successfully completed earlier rounds of the selection process. Once they have completed online competency tests, but before an assessment day, applicants receive an email inviting them to complete a video interview within a certain time frame. This “saves the candidates the expense of travelling to a face-to-face meeting and it is more flexible than a pre-arranged phone interview in that they can carry out the interview at a time that suits them.”

Perhaps it’s no surprise then, when you take into account the flexibility and time-saving qualities of video interviewing, that so many companies are turning to specialist software to help them narrow down candidates. According to Matt Alder, a consultant in the use of digital mobile and social media strategy in recruitment, video interviewing is definitely on the rise. He says, “In the next 18 months to two years, it will become main-stream in graduate recruitment.”

With the economy bouncing back from recession, there has never been a better time to streamline your recruitment process. If you’d like to find out more about video interviewing and how Morrisons and Schroders have benefitted from using the technology, take a look at the Sonru website. You will also find a wealth of case studies from other well-known companies already on board.


Daniel is responsible for Sales, Marketing and Delivery at Sonru.

Sonru is a global leader in the field of video interviewing and selection, founded in 2007 by CEO Edward Hendrick.

Sonru’s Global Headquarters is in Ireland, with regional offices in Europe, Asia Pacific, Middle East and North America. We also have offices in Australia, UK, France and South Africa.

Sonru’s innovative, multi-award winning recruitment tool helps make early-stage selection easier for interviewers and candidates. Replicating a phone, Skype or face-to-face interview, video interviewing eliminates scheduling and removes the everyday headaches associated with preliminary interviews. Forget about scheduling interviews, time zone restrictions, no shows and unsuitable candidates. Video interviewing lets you “meet” the best candidates earlier in the process, see their fit, personality, drive and motivation, all while saving your company time and money.


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